6 Most Common Chiropractic Marketing Blunders

How man of these common mistakes are you currently making right now with your chiropractic advertising/marketing:Mistake #1: Not having a compelling headline to seize the attention of your target audienceRemember, 80%+ of the readership of any chiropractic marketing or advertising piece is based on the headline. If there is no headline… let alone a compelling headline… what reason are you giving folks for seeing your ad and wanting to keep reading?Mistake #2: Being “feature focused” and not “benefit focused”.Every marketing message you put out in front of folks must clearly tell them what they stand to gain or how their life stands to be improved by reading and responding to your advertisement. The benefits the prospective patient will experience when they respond to your ad is what they want to know.Mistake #3: Not having a Differentiating Statement (commonly referred to as a USP).What should a prospective patient choose you and your chiropractic practice over every other option they have out there – including other chiropractors, massage, physical therapy, surgery, and doing nothing? You must answer that question in every marketing piece you put out.Mistake #4: Not making an enticing offer.The typical (ineffective) chiropractic marketing piece does nothing more than give out information about the practice. What’s missing from most is an offer – something the prospective patient is being offered and what they need to do to get it.Every single chiropractic marketing message you put should make folks an offer for something (i.e. a complimentary office visit, consultation, set of X-rays, massage, discounted appointment, etc.).The better more irresistible the offer is… the better your ad will perform.Mistake #5: Not giving prospective patients a reason to respond right now.Never forget, delay is deadly in marketing and sales. People are lazy and procrastinate by nature. So, if you don’t give them a reason to respond to your advertisement or marketing piece today, more than likely they will put it off. And, the longer it is put off, the less the likelihood of them responding. So, make sure every single marketing message you put not not only makes an irresistible offer, but gives the person a reason to respond right away.Mistake #6: Not making a call-to-action.A call-to-action is nothing more than simple, clear instructions on what the person should do next to take advantage of the offer you’re making them in your chiropractic advertisement.Of course, because an overwhelming majority of chiropractic marketing pieces and advertisements don’t make an offer or give a reason to respond right away, there’s no need for a call-to-action. Because there’s no action they should take. This is obviously a big, big no-no.If you’re making any or all of these mistakes with your chiropractic marketing and advertisements right now, don’t sweat it. Most chiropractors are.The most important thing now is that you realize it and you make the necessary changes and improvements going forward.Fixing any one of these mistakes can have a pretty hefty impact on your marketing response.Fixing all of these mistakes can radically… radically… change the entire practice-building game for you.