As an ongoing strategy to produce income opportunities, affiliate marketing has captured the imagination and interest of a number of entrepreneurs over the last decade.At the center, affiliate marketing is all about getting people to pay attention to a good or service by utilizing on-line resources managed by partners or affiliates. Of the different techniques used, the most common is allowing advertising to be displayed on a website that is the domain of the affiliate marketer. Typically, the advertisement will permit a potential customer to click on and be redirected to a page or site where there is much more information as well as a chance to order the product or service being advertised/marketed. In return for providing an opening for that potential customer to discover the product or service, the affiliate is rewarded with compensation, normally via electronic transfer or check.The concept of affiliate marketing is a natural outgrowth of online marketing which rose during the early years of Internet use. Initially, advertising on the web was a B2B strategy since companies had been the 1st to hop aboard the Internet bandwagon. Establishing a presence on the World- Wide-Web and sending emails to solicit prospective business was a cost-effective way to gather new clients. As Web use spread into residences, many companies began to understand that working with owners of personal internet sites could be a great way to promote the sale of goods and services with very little advertising and marketing costs. The trick was to make it enticing to individuals so they would be interested in allowing companies to advertise on their websites.This strategy that would appeal to the masses gave rise to the basics of affiliate marketing. Today, this strategy continues to shape the course of affiliate marketing. The vast majority of affiliate programs offer compensation via revenue sharing and, in some cases, revenue sharing is referred to as a cost of doing business or the price tag for the transaction. Either a fixed sum or a percentage of the sale price is earned by the affiliate when a consumer locates and buys the product or service by means of the portal provided by the affiliate. For instance, a member’s website that allowed companies which produced pet care products to feature ads on the front page of that Internet site, complete with links, would pay the member for every sale made through that link.Some affiliate programs call for the earnings to reach a specific level prior to a pay out taking place while others will pay on a weekly, bi-weekly, or monthly basis, with no minimum earnings required.A less popular means of generating revenue by an affiliate marketing plan is the cost per action strategy which differs from the cost per sale strategy in that every action merely requires that the potential buyer see the ad on a website and click on on it and view it for a minimal period of time. Clicking on it does not require that the click result in a sale. The volume of earnings generated from this sort of arrangement is generally much less than by a cost per sale plan. Within the cost per action world, the pay per each click may well be the format recognized by most folks. However, it is the least popular (not liked) method of affiliate marketing.While PPC had a strong following, the approach proved to be far too susceptible to clicks that were deemed fraudulent, resulting in less sales while a considerable amount of money was paid out by advertisers.The incidences of fraud have been reduced by strategies today which tend to track consumer addresses and also require a minimal browsing time. Now affiliate marketing covers a wide range of products and services from household items to telecommunications. Any enterprising individual with knowledge in a given area could discover an affiliate program that can generate recurring revenue. All it requires is a look around the World wide web or checking incoming email.