Sometimes fear stops us from making cold calls to prospects. After picking up the phone and putting the receiver down- again and again – it seems sometimes that all hope might be lost! Fear not! The good news is that you have a brand new beginning on every new call. Meaning failure is not the process of “falling down”. Instead, failure is the act of “staying down”.It’s not that easy to sell and convince clients to buy your product or service over the phone – especially if you’re calling them cold and out of the blue. Of course, any sensible customer would have the inclination to mistrust strangers. Getting calls from people you don’t know can be scary, after all.However, as a telesales professional, your goal is to get your client to trust you. To get that trust, you have to build rapport and execute good conversational skills to make that rapport work to your advantage.Most people are uncomfortable with cold calling. Telemarketers can sometimes feel that sense of fear when calling prospects. Telemarketers also get fearful of customers hanging up on them, or hearing the immortal “NO!”. The secret in making your telesales calling successful is to simply “make the call”. Its a fact that you will lose 100% of the sales that you don’t go after!Real telemarketers possess that confidence when saying that first “Hello” on the phone. Run through your script with as much confidence and as naturally as possible. Make sure you know everything about your product because you just can’t comfortably talk about or sell something that you don’t know like the back of your hand! So when those objections do come along, and you KNOW they will, lets face it, you can answer quickly and confidently.If you fail on your first call, don’t lose hope. You can make a second call. People who want to succeed keep on moving. When these people commit mistakes, they don’t quit the game, they just carry on learning all the rules and make sure that they practice harder.Remember, the way to BE nothing is to DO nothing!Lets face it, selling is the oldest profession know to man, and every company on the planet is selling either some kind of product or service to everyone every day. Meaning, people like to buy. They don’t like to get sold though! Use that little tip is creating your all-out fully digestible pitch!Successful cold calling is the outcome of the effectiveness of methods and techniques and essentially relies on your own attitude towards cold calling. Read, learn and then go out there and conquer! Good luck.